Introduction and importance of SWOT analysis
Remember that this analysis is mentioned generally at the end of the recommendations. However I feel if the concept is understood at the beginning it will help when we will revert on this subject again in the concluding Lessons
An Appraiser has to weigh
S- Strength of the project/concern
W- Weakness – do-
O- Opportunities -do-
T- Threats. – do –
Of the proposal to arrive at a decision.
For a Manager/Appraiser SWOT is a tool like a thermometer, stethoscope,an X ray or a Eco cardiograph to s doctor.
* Strengths may be
-Excellent standing ,goodwill
-High net worth
-Managerial abilities
– Technical qualifications.
-Strong financials etc.
# Weakness may be
– No previous experiences
– No technical or managerial knowledge.
– Low Net worth
– First generation businessman
@ Opportunities
– Unfulfilled demand for the product
– Tax Holidays as located in SEZ/Export promotion zone/near Port/Airport
– New inventions,product,fashion,social need /new apps
$$ Threats
– Entry of competitors
– Imports allowed freely(China Products)
– Product out of fashion
– Change in Govt. directives
-Change in Act
– Change in environmental factors
– Change in lifestyle.
– Prone to Natural/local calamities.
A Decision maker should take such factors into considerations.
@ STRENGTHS enables you to put your best foot forward.
@WEAKNESS? Who does not have them? You can take corrective steps only when you can gauge the.
@ OPPORTUNITIES – They are plenty even in adversity. Only one has to evaluate them for what they are?
@ THREATS – They are like ticking time bombs; defuse them by anticipation and taking preventative action.
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SUCCESS IS A JOURNEY NOT A DESTINATION !!! . ++++++++++++++
I concluded with this Good bye.
We will revert back on this aspect again.
BUT I feel the subject be known for better understanding of Appraisal .
Waman Gokhale
7350901500.
waman. gokhale@gmail. com
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