Lesson no 6 – Introduction and importance of SWOT analysis

Remember that this analysis is mentioned generally at the end of the recommendations. However I feel if the concept is understood at the beginning it will help when we will revert on this subject again in the concluding Lessons

An Appraiser has to weigh
S- Strength of the project/concern
W- Weakness - do-
O- Opportunities -do-
T- Threats. - do -
Of the proposal to arrive at a decision.
For a Manager/Appraiser SWOT is a tool like a thermometer, stethoscope,an X ray or a Eco cardiograph to s doctor.
* Strengths may be
-Excellent standing ,goodwill
-High net worth
-Managerial abilities
- Technical qualifications.
-Strong financials etc.

# Weakness may be
- No previous experiences
- No technical or managerial knowledge.
- Low Net worth
- First generation businessman

@ Opportunities
- Unfulfilled demand for the product
- Tax Holidays as located in SEZ/Export promotion zone/near Port/Airport
- New inventions,product,fashion,social need /new apps

$$ Threats
- Entry of competitors
- Imports allowed freely(China Products)
- Product out of fashion
- Change in Govt. directives
-Change in Act
- Change in environmental factors
- Change in lifestyle.
- Prone to Natural/local calamities.
A Decision maker should take such factors into considerations.
@ STRENGTHS enables you to put your best foot forward.
@WEAKNESS? Who does not have them? You can take corrective steps only when you can gauge the.
@ OPPORTUNITIES - They are plenty even in adversity. Only one has to evaluate them for what they are?
@ THREATS - They are like ticking time bombs; defuse them by anticipation and taking preventative action.
++++++++±+++++++++
SUCCESS IS A JOURNEY NOT A DESTINATION !!! . ++++++++++++++
I concluded with this Good bye.
We will revert back on this aspect again.
BUT I feel the subject be known for better understanding of Appraisal .

Waman Gokhale
7350901500.
waman. gokhale@gmail. com

Photo of SWOT analysisSWOT Analysis